Takashimaya Mooncake Fair 2017 @ Ngee Ann City

The Takashimaya Mid-Autumn Festival 2017 Singapore, more casually known as the Takashimaya mooncake fair 2017, is now happening at the Takashimaya Square (Level B2 at Ngee Ann City), Orchard Road. It had started on 31 August and will continue on till Wednesday 4 October 2017.  We dropped by to see what was on offer.

takashimaya mooncake fair 2017

takashimaya mooncake fair 2017 event

There are around 50 exhibitors at the Takashimaya Mooncake Fair 2017. It serves as a one stop shop for anyone who is thinking of buying mooncakes. There was a festive atmosphere. The best thing about coming to the mooncake fair is the chance to try many types of mooncakes before buying. Most of the stalls had free samples on hand for shoppers. Some stalls do not display the snowskin mooncake samples as they are stored in the chillers.  The sales promoters were enthusiastic and more than happy to make them available on request.

takashimaya mooncake fair 2017 samples

takashimaya mooncake fair 2017 Ngee Ann City Orchard Road

List of exhibitors at the Takashimaya Mooncake Fair 2017

Here is the list of exhibitors at the Takashimaya Mooncake Fair 2017. They range from the usual Singapore hotel mooncake brands to independent names and new names. We were surprised to see Starbucks and Paris Baquette mooncakes.

Discounts at Takashimaya Mooncake Fair 2017

There are too many types on display for us to see and taste all of them on our walkabout.  We will highlight some of the more interesting ones. Do note that there are many special offers going on at Takashimaya Mooncake Fair 2017. Different types of discounts – bulk purchase, early bird or just straight forward discounts were offered at many stalls.   The prices shown in the pictures may not capture these discounts.

Expensive Mooncakes

Mooncakes are often bought as gifts for others.  Some of the expensive mooncakes are priced out of the budget of ordinary patrons. They must be gifts for someone you really love. The Empire mooncakes were some of the most expensive mooncakes we have ever seen. They are said to be made of top quality ingredients. The huge Fullerton 15 Treasures Premium Gift set is also a substantial gift.

Empire Mooncakes

Empire Traditional Mooncakes
Empire Snowskin Mooncakes
Empire Snowskin Mooncakes

Fullerton Hotel 15 Treasures Premium Gift Set
Fullerton Hotel 15 Treasures Premium Gift Set

Cafe Mooncakes

We expect Chinese restaurants to make mooncakes for the mid-autumn occasion. We were surprised to see that contemporary cafes are also getting a slice of the action. Cafe Mooncakes from Starbucks, Paris Baguette, TCC and TWG anyone?

Cafe Mooncakes

Starbucks Mooncakes
Starbucks Mooncakes

TCC Mooncakes
TCC Mooncakes
TWG Mooncake
TWG Mooncake

Durian Mooncakes

What was noticeable during our visit to the Takashimaya Mooncake Fair 2017 was the heavy presence of durian mooncakes.  Many brands have added durian flavour to their collection. Here are some brands which have made durian mooncakes a major part of their portfolio. The Kele Mao Shan Wang Mooncake had one of the best durian mooncake taste among those that we tried that day.

Kele Mooncakes

Kele Mooncakes
Kele Mooncakes
Kele Mao Shan Wang Durian

Chang Ho Sek Mooncakes

ChangHoSek Mooncakes
ChangHoSek Mooncakes
ChangHoSek Mooncakes

155 South Bridge Mooncakes

155 South Bridge Mooncakes
155 South Bridge Mooncakes
155 South Bridge Mooncakes
155 South Bridge Durian Mooncakes

Four Seasons Durian Mooncakes

Four Seasons Durian Mooncakes
Four Seasons Durian Mooncakes

Golden Moments Mooncakes

Golden Moments Mooncakes
Golden Moments Mooncakes
Golden Moments Mooncakes Takashimaya Mooncake Fair 2017
Golden Moments Mooncakes

Interesting Mooncakes

These attractive mooncakes stand out from the standard looking mooncakes with their cute rabbit shapes and bright neon colours.

Minamoto Kitchoan Rabbit Mooncake

Minamoto Kitchoan Rabbit Mooncake
Minamoto Kitchoan Rabbit Mooncake
Minamoto Kitchoan Rabbit Mooncake
Minamoto Kitchoan Rabbit Mooncake

Baker’s Well colourful mooncakes

Baker's Well colourful mooncakes
Baker’s Well mooncakes
Baker's Well colourful mooncakes
Baker’s Well colourful mooncakes

Hotel Mooncakes

Hotel Mooncakes are most frequently given as gifts as they have the benefit of strong branding. As expected, many hotel brands are represented at the Takashimaya Mooncake Fair 2017. They have come up with creative flavours based on fruits like pineapple and durian and alcoholic drinks like champagne and lychee martini. Here are some which we thought were particularly interesting.

Grand Hyatt mooncake chocolates . We would love to receive these!

Grand Hyatt mooncake chocolates
Grand Hyatt mooncake chocolates
Grand Hyatt mooncake chocolates

Regent Hotel mooncakes with unusual flavours.

Regent Hotel Mooncake
Regent Hotel Mooncake

Fairmont Hotel

Mandarin Orchard

Traditional Mooncakes

After looking at all the new modern styles and flavours of mooncakes, some shoppers may still return to the traditional mooncakes that are still offered by many of the vendors. Here are a couple of traditional options. Tai Chong Kok sells the piglets in baskets. Their traditional paper bags are reason enough to buy something from them. Peony Jade has Orh Ni mooncakes which will please our Teochew friends.

Peony Jade Mooncakes

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Tai Chong Kok piglets in baskets
Tai Chong Kok piglets in baskets

Takashimaya Mid Autumn Festival 2017

Thu 31 Aug to Wed 4 Oct 2017

Takashimaya Square, B2
391 Orchard Road Singapore 238873

Takashimaya Mooncake Fair webpage


The Ordinary Patrons
a Singapore food blog by ordinary people looking for places to eat

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