The Takashimaya Mid-Autumn Festival 2017 Singapore, more casually known as the Takashimaya mooncake fair 2017, is now happening at the Takashimaya Square (Level B2 at Ngee Ann City), Orchard Road. It had started on 31 August and will continue on till Wednesday 4 October 2017. We dropped by to see what was on offer.
There are around 50 exhibitors at the Takashimaya Mooncake Fair 2017. It serves as a one stop shop for anyone who is thinking of buying mooncakes. There was a festive atmosphere. The best thing about coming to the mooncake fair is the chance to try many types of mooncakes before buying. Most of the stalls had free samples on hand for shoppers. Some stalls do not display the snowskin mooncake samples as they are stored in the chillers. The sales promoters were enthusiastic and more than happy to make them available on request.
List of exhibitors at the Takashimaya Mooncake Fair 2017
Here is the list of exhibitors at the Takashimaya Mooncake Fair 2017. They range from the usual Singapore hotel mooncake brands to independent names and new names. We were surprised to see Starbucks and Paris Baquette mooncakes.
Discounts at Takashimaya Mooncake Fair 2017
There are too many types on display for us to see and taste all of them on our walkabout. We will highlight some of the more interesting ones. Do note that there are many special offers going on at Takashimaya Mooncake Fair 2017. Different types of discounts – bulk purchase, early bird or just straight forward discounts were offered at many stalls. The prices shown in the pictures may not capture these discounts.
Mooncakes are often bought as gifts for others. Some of the expensive mooncakes are priced out of the budget of ordinary patrons. They must be gifts for someone you really love. The Empire mooncakes were some of the most expensive mooncakes we have ever seen. They are said to be made of top quality ingredients. The huge Fullerton 15 Treasures Premium Gift set is also a substantial gift.
We expect Chinese restaurants to make mooncakes for the mid-autumn occasion. We were surprised to see that contemporary cafes are also getting a slice of the action. Cafe Mooncakes from Starbucks, Paris Baguette, TCC and TWG anyone?
What was noticeable during our visit to the Takashimaya Mooncake Fair 2017 was the heavy presence of durian mooncakes. Many brands have added durian flavour to their collection. Here are some brands which have made durian mooncakes a major part of their portfolio. The Kele Mao Shan Wang Mooncake had one of the best durian mooncake taste among those that we tried that day.
Chang Ho Sek Mooncakes
155 South Bridge Mooncakes
Four Seasons Durian Mooncakes
Golden Moments Mooncakes
These attractive mooncakes stand out from the standard looking mooncakes with their cute rabbit shapes and bright neon colours.
Minamoto Kitchoan Rabbit Mooncake
Baker’s Well colourful mooncakes
Hotel Mooncakes are most frequently given as gifts as they have the benefit of strong branding. As expected, many hotel brands are represented at the Takashimaya Mooncake Fair 2017. They have come up with creative flavours based on fruits like pineapple and durian and alcoholic drinks like champagne and lychee martini. Here are some which we thought were particularly interesting.
Grand Hyatt mooncake chocolates . We would love to receive these!
Regent Hotel mooncakes with unusual flavours.
After looking at all the new modern styles and flavours of mooncakes, some shoppers may still return to the traditional mooncakes that are still offered by many of the vendors. Here are a couple of traditional options. Tai Chong Kok sells the piglets in baskets. Their traditional paper bags are reason enough to buy something from them. Peony Jade has Orh Ni mooncakes which will please our Teochew friends.
Peony Jade Mooncakes
Thu 31 Aug to Wed 4 Oct 2017
Takashimaya Square, B2
391 Orchard Road Singapore 238873
Takashimaya Mooncake Fair webpage