Brasserie of Light Selfridges is an amazing restaurant in the popular department store along Oxford Street. It is relatively new, having opened at the end of 2018. The star attraction at the restaurant is a 24-foot crystal encrusted Pegasus statue with a 30-foot wing span, “flying” above the diners. It is created by Damien Hirst (the artist whose creations include the famous stuffed shark in a clear case). We were there for breakfast and could not help gawking at it almost the whole time.
A gigantic sparkling flying horse leaping out of a wall may sound glitzy and gimmicky. It could potentially make the restaurant look like an amusement park. But that was not the case at Brasserie of Light Selfridges. The scale of the Pegasus and the quality finish made it a thing of beauty. Together with the restaurant which has quite a lot of bling of its own, they combined seamlessly to create a jaw-dropping place to have a meal.
The Selfridges store seems to have transformed itself in recent years. My last image of it was that of a store that had seen better days. But on our recent visit, it looked very different. It is modern and bright, especially the ground floor. The Brasserie of Light restaurant will be a good enough reason to visit Selfridges the next time we are in London. It is an all-day dining restaurant with long opening hours. There is access from the store on level 1. There is another way in directly from the street at the Duke Street entrance. This is the only way when dining outside the department store’s opening hours.
Apart from the dining area with Pegasus, there are other portions of the Brasserie of Light Selfridges which feel more cosy, away from the brightness of the full height windows. Despite the glamourous decor, the atmosphere was not stiff. The staff were friendly and visitors were varied – from the very casual to the suits. Smart casual will be an appropriate dress code for visiting this restaurant.
Brasserie of Light Selfridges Menu
Here are pictures of the Brasserie of Light Selfridges breakfast menu.
We only had a simple breakfast on our visit to the Brasserie of Light. The smashed avocado and poached eggs (£8.75) and pancakes with fruit (£8.95) were our selections. Cappuccino costs £3.95.
Both our breakfast dishes were beautifully presented. The smashed avocado and poached eggs (picture above) was served on rye toast. The pancakes were even prettier. Both were good – pretty much as one would expect of these dishes, but were not exceptional. But eating them in the sparkling restaurant made them more enjoyable than normal. We thought that the prices were very reasonable.
Overall Rating: 4 TOPs
Brasserie of Light
400 Oxford Street
Tel: 0203 940 9600
Mon-Fri: 8.00am – midnight
Sat: 9.00am – midnight
Sun: 9.00am – 11.00p
The Ordinary Patrons | Real Dining Experience of Ordinary People
an independent Singapore food blog