FOMO Singapore is not another name for Mr Kiasu, although the venerable Oxford English Dictionary in fact defined “Kiasu” with reference to FOMO (the Fear Of Missing Out), describing the adjective form of “Kiasu” as “having a grasping or selfish attitude arising from a fear of missing out on something“. FOMO Singapore in Kampong Glam is another hipster food court for the kiasu foodie who wants good food with Insta-worthy plating, air-conditioned restaurant-like setting good enough for OOTD pics and prices not much higher that hawker centre’s.
Why do some F&B outlets in Singapore flourish while similar stores offering the same kind of food struggle? That should be an interesting business school research project topic. The factors contributing to the popularity of a food business is often hard to pin point. Like we said in our earlier post about The Hangar Cafe on Arab Street, there could be beautiful restaurants struggling to draw in the diners while places with no decor to speak of would be extremely well patronised. Perhaps a location like Kampong Glam or Little Arab has its own magic. Rich & Good Cake Shop in Kampong Glam is another intriguing case. There is almost always a queue at this laid back unpretentious bakery on Kandahar Street.
Running a food and beverage business in Singapore is not for the faint hearted. According to a SPRING Singapore website, 28% of F&B business are replaced every year. In addition to challenges like high rents and labour shortages there is also this other factor that intrigues us – the unpredictability of consumer tastes. We have seen beautiful restaurants struggle to draw in the diners. On the other hand, there are places where there is no decor to speak of and yet the crowds just keep on flowing in. The Hangar Cafe on Arab Street belongs to the latter category.