Millennium Hotels and Resorts (MHR) has launched an innovative dining loyalty campaign to mark its 30th anniversary, bringing a digital twist to restaurant hopping across Singapore.
The Culinary Compass programme, available exclusively to members of the hotel group’s MyMillennium loyalty scheme, encourages diners to explore 16 of MHR’s restaurants across Singapore, earning digital stamps and rewards along the way.
Culinary Compass Dining Loyalty Programme offers diners a gamified restaurant experience
Available from 21 April 2025 until 31 March 2026, the programme operates through the MyMillennium mobile application, where diners earn digital stamps for each unique visit to a participating restaurant.
Once signed up, MyMillennium members receive a digital passport through the app. Each new visit adds a stamp. As guests collect stamps on the mobile app, they unlock progressive rewards. The more stamps collected, the better the perks – from tier upgrades to exclusive chef-hosted tables. Rewards include drinks on the house, exclusive dining events, and even hotel stay prizes.
One highlight is a lucky draw offering a three-night stay at an MHR property in Southeast Asia. Winners also get hands-on cooking or cocktail-making sessions as part of the package.
According to MHR, this marks the first time the group has taken such an approach to dining rewards. Singapore is the pilot market, with a global rollout expected to follow.
Exploring Singapore, One Plate at a Time
The 16 restaurants offer a mix of cuisines. Diners can expect Japanese dishes at Tentsuru (The St. Regis Singapore), Cantonese favourites at Hua Ting (Orchard Hotel), and North Indian specialities at SanSara (Grand Copthorne Waterfront).
At Grand Shanghai (King’s Centre), the menu and décor recall 1930s Shanghai. Princess Terrace (Copthorne King’s Hotel) continues its focus on Penang-style street food, a longstanding favourite among local fans.
The campaign gives diners an organised way to try something new, all while collecting rewards for doing so.
Marking 30 Years of Hospitality
The launch of the dining loyalty programme comes during a year of milestones: MHR’s 30th year in the business, alongside Singapore’s SG60 celebrations. The Culinary Compass project reflects the group’s aim to modernise its food and beverage approach, using technology to create more engaging guest experiences.
Diners have nearly two years to complete their passport journey. For those who often eat out or prefer hotel dining, the campaign offers a new, structured way to explore familiar and unfamiliar spots — all while being recognised for their loyalty.
Sign up for the MyMillennium loyalty programme here to enjoy exclusive offers and promotions as part of Culinary Compass.
Details, terms, and a full list of participating restaurants are available on the Millennium Hotels and Resorts website.
The Ordinary Patrons | Real Dining Experience of Ordinary People
an independent Singapore food blog
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